search trigger icon
search close button
Digital Banking

The Future of Data Analytics and AI in Financial Services

Angel Shortt
May 15, 2025

Emerging Trends and Innovations

Data analytics and AI are evolving quickly, creating new opportunities across many industries – especially in financial services.

Trends like generative AI, edge analytics, and hyper-automation are helping businesses move faster, make better decisions, manage costs, and find new ways to innovate. Generative AI is revolutionizing content creation, from text to images and even software code. Models like GPT-4 and DALL·E are at the forefront of this transformation, enabling businesses to generate high-quality content efficiently. 

Edge analytics processes data closer to its source, reducing latency and bandwidth use, and facilitating real-time analytics and decision-making. 

Hyper-automation combines AI, machine learning, and robotic process automation (RPA) to automate complex business processes, improving efficiency and reducing costs. Agentic AI systems, capable of performing tasks independently and collaborating with other AI agents, are becoming more prevalent.

Future Possibilities of AI in Financial Services

Looking ahead to future possibilities of AI in financial services, AI will:

  • Continue to enhance decision-making by providing deeper insights and predictive analytics, helping businesses anticipate market trends and accountholder needs more accurately
  • Enable more sophisticated AI assistants that can create documents, spreadsheets, and dashboards in real time, helping businesses save time and effort on routine tasks
  • Play a crucial role in identifying and preventing fraudulent activities by analyzing patterns and anomalies in transaction data
  • Help financial institutions offer personalized recommendations and services, enhancing accountholder satisfaction and loyalty
  • Simplify the onboarding process for new accountholders by automating identify verification, e-signatures, and document processing

AI in Financial Institutions

Financial institutions are increasingly adopting AI to enhance various aspects of their operations.

AI-powered chatbots and virtual assistants now provide 24/7 support, helping people resolve issues quickly and easily. Behind the scenes, AI is also helping assess risk, analyze large datasets, and automate routine tasks – cutting costs and improving accuracy along the way.

At Jack Henry, we’re putting these possibilities into action. initiatives like AI Assist with Conversations and leveraging machine learning (ML) for personalized responses are making it easier to deliver faster, more meaningful support while streamlining operations.

AI Assist helps craft faster, more consistent responses by leveraging suggested answers that understand the problem and provide accurate solutions. It also offers after-hours support, allowing accountholders to resolve some issues directly with AI Assist. Additionally, translating messages into multiple languages helps break barriers for accountholders who don’t speak English, ensuring quick resolution of issues without leaving the conversation.

ML is being used to recreate a financial institution's voice, utilizing public marketing materials, user guides, and real-time images from internal collateral to train the voice based on sentiment.

This approach ensures accurate suggested responses while maintaining data privacy, as personally identifiable information (PII) is used without storing or maintaining the data.

Banno Apps, being core-connected, make Conversations completely auditable and have AI functionality. Every conversation is permanently stored, allowing for external and internal audits, which can be stressful but necessary for compliance.

Turning Possibility Into Progress

The integration of AI and data analytics in financial services is still in its early stages.

As these technologies evolve, they’ll continue to drive innovation, streamline operations, and improve the accountholder experience. Financial institutions that embrace these advancements will set new standards for efficiency, personalization, and service.

Learn how Jack Henry Conversations is helping financial institutions use AI to deliver faster, more meaningful support.


subscribe to our blog

Stay up to date with the latest people-inspired innovation at Jack Henry.

blog subscription image
floating background gradient

contact us

Learn more about people-inspired innovation at Jack Henry.