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Case Study
Jan 3, 2023

Phelps County Bank drives triple-digit growth with card adoption services

How a Community Bank Increased Debit Card Usage, Revenue, and Customer Engagement

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Phelps County Bank set out to increase debit card activity and strengthen customer loyalty – and achieved remarkable results with JHA Card Adoption and Usage Advisory Services™. By leveraging data driven insights and customized incentive campaigns, the bank has seen a 127% lift in transactions, 125% increase in spending, and 123% rise in interchange income. Today, Phelps County Bank continues to build on this momentum with ongoing reporting, analytics, and tailored debit card programs that drive cardholder engagement and sustainable growth.

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