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Infographic
Jul 11, 2022

Attract More People to Your Digital Front Door

Build Lasting Relationships and Drive Growth With Digital-First Experiences

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Your digital front door is where trust begins and plans turn into action.

Strategic Priorities for Banks

  • 64% growing deposits
  • 54% increasing operational efficiency
  • 40% growing loans

Strategic Priorities for Credit Unions

  • 41% increasing operational efficiency
  • 40% growing loans
  • 40% acquiring accountholders

43% of financial institution CEOs ranked Digital Banking as a top technology investment priority over the next two years.

Fraud Prevention Priority

Fraud prevention is the second-highest technology investment CEOs plan to make over the next two years.1

Simple, Omni-Channel Experiences

40% of consumers do not feel their financial institution delivers a personalized, omni-channel experience that meets their expectations.2

Partnerships That Enable Growth

Fintech partnerships were cited as a driver of growth by 83% of credit unions and 60% of banks in 2025.3

Experiences for the Next Generation

Banking is expected to be simple, secure, and available anytime, anywhere – and your accountholders now expect mobile-first experiences.

  • 74% of Gen Z prefer banking via their mobile phone.
  • 75% of Millennials prefer banking via their mobile phone.
  • 54% of Gen Xers prefer banking via their mobile phone.4

Serving Small Businesses

Small businesses want experiences built for them – meeting that need drives growth.

  • $130B is the annual revenue market opportunity.5
  • 13% to 35% of retail accountholders are micro and small business owners.6
  • 34.8M small businesses exist in the U.S.7

Personalization of Website Content and Offers

People choose financial institutions that reflect their values and understand their needs. Sharing your mission and offering personalized content help build lasting relationships.

Willingness To Share Data for Specific Services:

  • 66% Proactive fraud or identity theft warnings
  • 61% Ways to improve their credit score
  • 55% Spending alerts8

Ready to turn digital visitors into accountholders?

Explore our blog for strategies.


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