attract, uncover, and serve more business customers

Executive Summary

• Compete where fintechs win: speed, simplicity, and mobile-first service.

• Help businesses improve cash flow with integrated payments, receivables, and accounting.

• Find hidden business customers already using consumer accounts.

• Turn trust, data, and open banking into a stronger digital relationship.

Fintechs aren’t just adding competition. They’re changing what business customers expect from every bank. To compete, banks need digital business services that combine speed, simplicity, integrated payments, cash flow visibility, and mobile-first experiences with the trust and expertise customers already value. In this FinXTech® webinar, Jennifer Geis, Sr. Strategic Advisor, Research and Payments at Jack Henry®, and Lee Wetherington, Sr. Director of Corporate Strategy at Jack Henry, explain why banks need to look beyond the institution down the street and compete for digital relationships.

The pressure is measurable. In Bank Director’s 2026 Technology Survey, 58% of respondents identified fintech companies as a major competitive threat, up from 44% in 2025. Fintechs have earned that position by delivering instant onboarding, real-time transfers, digital payments, and mobile-first experiences. By owning the front-end experience, you can stay visible, increase loyalty, and grow deposits.

 build digital business services around cash flow

The strongest response is not another disconnected feature. It’s a digital business experience built around how money moves. Small businesses want to accept payments, send invoices, follow up on unpaid receivables, connect accounting systems, and understand their cash position without stitching together multiple providers.

Your bank should prioritize expanding these capabilities. Survey respondents reported growth in digital treasury management, accounting-system integration, mobile payment acceptance, and real-time payments. These services matter because faster access to revenue helps a business pay vendors, replenish inventory, meet payroll, and reinvest without relying heavily on additional credit.

make it easier for business customers to get paid

Payment acceptance is a relationship strategy. When business customers use a third-party app to collect revenue, the provider gains transaction data, daily engagement, and the opportunity to sell additional financial services. Your bank can counter that pull by offering integrated payment acceptance and receivables tools inside the digital banking experience your customers already trust.

The goal is to reduce the distance between making a sale and having usable funds. Combine payment acceptance with automated invoicing, reminders, reconciliation, and real-time or near-real-time settlement. That gives business owners less administrative work and better control over cash flow while keeping more activity connected to your bank.

identify business customers hidden in consumer accounts

A meaningful growth opportunity may already be inside your customer base. Many microbusiness owners use retail checking accounts because they see themselves as individuals first and business owners second. Without business-specific capabilities such as mobile payment acceptance, automated accounting, and invoicing, they often turn to fintechs.

Use transaction analytics to identify likely business activity, then make it easy for those customers to move into the right products and services. This isn’t just a conversion campaign. It’s a chance to protect deposits, improve the customer experience, and create a more complete business relationship.

use trust and data to deepen the digital relationship

Your bank also holds an advantage fintechs cannot easily copy: trusted, accountable relationships. Open banking and aggregation can bring outside balances and transactions into one view, giving customers a clearer picture of their money and giving you more complete data for fraud detection, personalization, and service.

Start by asking whether your digital banking platform connects to major financial data exchanges and supports permission-based aggregation. Then consider how you can clearly communicate the benefit of connecting outside accounts, from consolidated financial visibility to better fraud detection.

Then go a step above by combining knowledgeable, accountable service with modern digital tools to give business owners something fintechs struggle to match: accessible expertise supported by technology they can use every day.

strengthen your business banking strategy

Your bank can compete with fintechs for business customers without giving up the trust, local knowledge, and accountability that distinguish you. The opportunity is to pair those strengths with digital services that simplify how businesses get paid, manage cash flow, access financial data, and interact with you.

Watch the webinar replay to learn more, and explore how Jack Henry’s Commercial Banking Solutions can help you deliver the digital tools that businesses rely on and achieve deposit growth, digital adoption, and customer acquisition and retention.