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commercial banking

learn how to beat the competition in the race for SMB accountholders

Micro-, small-, and medium-sized business accounts offer enormous growth opportunities for financial institutions who provide dedicated services to the SMB marketplace. Here, you’ll find valuable insights and practical steps to guide you toward success with SMBs from both a service and technology perspective. 

 

Explore Insights
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4.6x

Larger deposit balance in SMB accounts than the average retail account.

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$130B

Annual revenue pool available to financial institutions from SMBs.

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80%

Of financial institutions planning to expand SMB services.

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66%

Of SMBs are somewhat or very likely to look for a new banking relationship.

your path to SMB success starts here

Ready to dive in? Explore resources that cover everything about financial services for SMBs – from understanding the market's size and gaining key insights to building a strong service and technology ecosystem tailored to your needs.

Select an Option to Learn More
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Uncover the SMB Opportunity

 Discover the potential in offering financial services to the SMB market. This one-page infographic provides a clear picture of what’s possible for your financial institution.

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Explore the Competitive Landscape

Community banks, credit unions, and fintechs are all actively seeking growth and revenue enhancement in the small-to-medium-sized business market. See how your peers are navigating this exciting space.

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Understand SMB Sentiment Towards Financial Services

Want to find out what SMB accountholders are thinking about? A Jack Henry annual sentiment study reveals some key insights that may help you attract, serve, and keep SMB accounts.

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Find and Convert “Undercover” Commercial Accounts

Are you leaving revenue on the table? Discover how finding and converting retail accounts being used as business accounts and facilitating their success results in a win-win-win for accountholders, your financial institution, and the local community.

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Understand the SMB Tech Ecosystem

Learn how to attract and serve SMBs effectively by addressing their pain points using a technology and service ecosystem to fully benefit from this opportunity.

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Learn about SMB Payments Priorities

Based on a comprehensive survey of SMB decisionmakers, discover the types of payment systems services you need to offer to attract and retain lucrative SMB accountholders.

 more resources to guide you

 Interested in learning more about how you can better support small- and mid-sized businesses while growing your deposits?

Sources

2025 Jack Henry Benchmark Survey, Jack Henry, accessed July 23, 2025.
Reinventing Business Checking, Cornerstone Advisors, accessed July 23, 2025.