Author: Lauren Gleim, email@example.com
This year Facebook celebrated its 10 year anniversary. I can still remember hearing the buzz and being ever-so-resistant to using the site. Questions running through my head, “Why do I need to know what my friends are doing? Why does anyone need to know what I’m doing? Is this a dating site?!” When a close friend moved away for college, I reluctantly joined in December 2006. Seven and a half years later, my daily routine includes checking various social media platforms including Facebook, Instagram, Pinterest, Google+ and LinkedIn. It is safe to say that my opinions on social media have dramatically changed.
As I have embraced social media, I understand the unique opportunity for people and businesses to expand their communication, not only are younger generations participating, but older demographics have embarked on the journey, as well. For instance, the fastest growing segment on Facebook in 2013 were consumers over the age of 65, and those aged 55-64 were the fastest growing segment on Twitter in 2012 (CMO). Beyond the person to person levels of communication, businesses have the marketing potential to reach their target audiences through social media.
So, what about you? Is your financial institution taking advantage of social media? Are you ready to reach existing and prospective clients through these avenues? If the task seems too daunting, here are 5 tips to get your institution started:
Establish a social media plan.
Decide which social media platforms to use.
Train employees on social media.
Be consistent with your brand identity.
Track your progress.
Need some content to post? Check out iPay’s Resource Center. This free service contains marketing materials, including social media content for Facebook, Twitter, LinkedIn, and Google+ to drive enrollment and usage of your bill pay service.
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